Casinos can enhance player engagement by adopting storytelling techniques from the entertainment industry. By developing narratives around their games, they can integrate compelling themes and visuals, transforming gameplay into immersive adventures. For instance, slot machines can feature evolving storylines that unfold with each spin, while live events like themed tournaments provide engaging, story-driven experiences. Effective marketing strategies, including trailers that showcase these narratives, can attract new players by connecting them to the casino's brand.