How can people-based ominchannel DSPs be helpful for a gambling platform?

[Julio88]

People-based omnichannel DSPs like Viant's Adelphic can be helpful for online casinos by allowing them to target select states and reach online shoppers. Additionally, such DSPs can provide people-based advertising capabilities and true omnichannel execution, which can potentially increase first-time deposits and ROI/ROAS for online gambling. However, the specific ways in which these DSPs can be helpful for online casinos may vary depending on their marketing strategies and goals.

 

[CR7]

In more detail, people-based omnichannel DSPs can help online casinos in several ways:

1. Targeting specific states: With the use of people-based data, online casinos can target specific states where online gambling is legal. This ensures that their advertising spend is focussed on the right audience, resulting in higher conversion rates and better ROI.

2. Reaching online shoppers: People-based DSPs can tap into online shoppers' behavior, interests, and preferences to reach them with relevant ads. For instance, an online casino can target shoppers who have expressed an interest in online gambling or related products.

3. People-based advertising: People-based DSPs allow online casinos to target individuals, rather than devices, with relevant ads across various channels. This means that the same user can be retargeted across various devices, leading to better engagement and higher conversion rates.

4. True omnichannel execution: Online casinos can use people-based omnichannel DSPs to deliver consistent messaging across various channels, including desktop, mobile, social media platforms, and connected TV. This ensures that users receive a seamless experience, regardless of the channel they use to access the casino.

By using people-based omnichannel DSPs, online casinos can increase first-time deposits and ROI/ROAS by reaching the right audience with personalized and relevant ads. However, it's essential to have a clear understanding of their marketing strategies and goals to make the most of these DSPs' potential benefits.