Responsible gambling initiatives addressing the blurred lines between gaming and gambling in mobile apps face several challenges. First, they must navigate the complex regulatory landscape where many gaming apps with gambling-like mechanics fall outside traditional gambling legislation. Education programs need to be developed to help users, especially young people, recognize gambling elements within games and understand the associated risks. Initiatives should work with app developers to implement responsible gaming features, such as spending limits and reality checks, directly into apps with gambling-like mechanics. Collaboration between gambling regulators, gaming industry bodies, and app stores is crucial to establish consistent standards for apps that incorporate gambling elements.