The gambling industry could use behavioral economics principles to "nudge" players towards responsible behavior without manipulation. For example, they could set lower betting limits as the default option, requiring active choice to increase them. They might frame gambling losses in terms of time worked to earn that money, making the impact more tangible. The key is transparency - clearly communicating these techniques to players and allowing them to opt-out. Industry collaboration with ethicists and psychologists could help ensure these methods remain on the ethical side of influence.