Online casinos are typically required to adhere to regulations and guidelines that govern advertising, particularly when it comes to protecting vulnerable populations. Responsible operators implement measures such as avoiding targeted advertisements towards minors or known problem gamblers, using clear and responsible messaging, and including information about responsible gambling programs and support resources. Many jurisdictions also mandate disclaimers about the risks of gambling and encourage self-exclusion options. Additionally, some casinos participate in industry standards or initiatives aimed at promoting ethical advertising practices to minimize the risk of exploitative marketing.