Online casinos significantly influence cultural perceptions of gambling by reshaping how it is viewed and practiced in society. Through targeted marketing, they often frame gambling as a mainstream form of entertainment, akin to watching a movie or dining out, which can destigmatize participation and cultivate a more favorable view of gambling activities. Their use of immersive technologies, social features, and gamification enhances the appeal, transforming gambling into an engaging experience that is often portrayed as a casual pastime rather than a vice.