Online casinos utilize social media to attract players by engaging them through targeted advertising, interactive content, promotions, and community-building activities. They create visually appealing posts and advertisements that showcase popular games, bonuses, and exclusive offers to capture the attention of potential players. Social media platforms also serve as venues for contests, giveaways, and live events, fostering a sense of community and encouraging user interaction. By leveraging influencers and affiliates, online casinos can expand their reach and credibility, tapping into diverse audiences.