Sportsbooks employ various strategies to balance their exposure to sharp money and square money, primarily focusing on adjusting betting lines and limits based on betting patterns. When sharp bettors place significant wagers on a particular side, sportsbooks may adjust the line to attract more bets on the opposite side, thereby redistributing their risk and minimizing potential losses. They also monitor betting volume closely, using algorithms to identify where sharp money is coming in relative to the recreational or square money.