Sportsbooks set goal line odds by evaluating various factors such as team form, head-to-head statistics, injuries, and the overall scoring tendencies of the teams involved, which differ from how they establish moneyline odds. While moneyline odds reflect the implied probability of a team winning outright, goal line odds focus on the expected scoring distribution within the match. Sportsbooks aim to attract balanced betting on both sides of the goal line, adjusting the odds to reflect anticipated goal margins—often set at half-goal or whole-goal increments—to minimize their risk.