The Kelly Criterion is a mathematical formula used to determine the optimal bet size in order to maximize the growth of a betting bankroll while minimizing the risk of losing it all. In sports betting, it helps bettors assess the expected value of a wager by comparing the probability of winning to the odds being offered. The formula calculates the fraction of the bankroll to bet based on these factors, guiding bettors on how much to stake for each bet. By applying the Kelly Criterion, bettors can make informed decisions that promote capital growth while effectively managing risk, striking a balance between aggressive betting and the need to protect their bankroll. For instance, if a bettor estimates a 60% chance of winning a bet with even odds, they can determine the optimal percentage of their bankroll to wager, enhancing their long-term profitability in betting activities.