Deciding when to bluff in poker involves carefully assessing the situation and reading opponents. It's about choosing moments when your story aligns with the cards on the table, making your hand seem more convincing. Timing a bluff requires an understanding of your opponents' tendencies and behavior, identifying when they might be susceptible to folding. The strength of your table image, whether perceived as tight or aggressive, also influences the decision, as does your position in the game, with later positions offering better chances to bluff effectively. Ultimately, a successful bluff relies on a combination of intuition, observation, and a strategic sense of the game’s flow.