To handle a player who consistently bluffs, adopt a more patient and observant approach. Allow them to take the initiative while you focus on reading patterns and timing. Consider calling them down with a wider range of hands, especially those that can beat a weak or marginal hand. Adjust your strategy by tightening up, reducing the temptation to overcommit with speculative hands. When you have a strong hand, avoid scaring them off with aggressive raises; let them continue their bluffs to maximize value. Use their tendency to bluff against them by occasionally trapping, inducing them to bet heavily when you hold a strong hand.