Incorporating Expected Value (EV) analysis into your sports betting decision-making process involves several key steps. First, you need to assess the probabilities associated with the outcomes of events based on your research, which may include team performance, player statistics, and external factors like injuries or weather conditions. Then, calculate the EV for potential bets by comparing the calculated probabilities with the odds offered by sportsbooks, identifying opportunities where the odds may not accurately reflect the true likelihood of an outcome.