Managing the risks associated with going against public sentiment requires a strategic and transparent approach that emphasizes effective communication and stakeholder engagement. First, it's essential to gather and present robust data and expert insights that support the decision, ensuring that the rationale is clear and credible. Building a coalition of trusted figures or organizations can help amplify the message and lend authority to the stance being taken. Engaging in active dialogue with the public to understand their concerns and addressing them empathetically can also mitigate backlash.