Playing pocket aces from an early position in Texas Hold'em involves balancing aggression with caution. The aim is to build the pot without revealing the strength of your hand too early. It's crucial to make a strong opening bet to thin out the field and avoid multi-way pots, while maintaining an image that allows for value extraction on later streets. You need to be mindful of post-flop play, as overconfidence can lead to mistakes if the board develops unfavorably.