Using the "raise your own flop bet" concept effectively involves betting on the flop and then raising if an opponent attempts a check-raise or calls with signs of weakness. This tactic helps build the pot when you have a strong hand and pressures opponents who may have marginal holdings. It also creates ambiguity, making it harder for opponents to determine if you’re truly strong or just applying pressure, often leading them to fold weaker hands or call down cautiously. By mastering this move selectively, you can maximize value and control the pot's size.