The experience of winning can have a profound impact on players' future gambling decisions, often fostering a heightened sense of optimism and encouraging more frequent participation. Winning can create a powerful psychological effect known as the "winner's fallacy," where individuals believe they have a greater chance of winning again, leading them to underestimate risks and overspend on subsequent bets. This sense of euphoria may also trigger a desire to chase losses, as players become determined to replicate their earlier wins, potentially resulting in a cycle of increased gambling behavior.