Winning can have a profound impact on a player's future gambling decisions, often leading to a cycle of increased participation and risk-taking behavior. The immediate thrill and positive reinforcement associated with a win can create a sense of excitement and euphoria, potentially skewing a player's perception of future gambling outcomes. This phenomenon, often referred to as the "winner's effect," can lead individuals to overestimate their chances of winning again, encouraging them to gamble more frequently and with larger stakes in hopes of replicating their success.