How online casino playOjO used 'safe *** 'to educate players about gambling safety.

Safety Gambler tools are provided by online casino to protect players,but playOjO felt they were being underused.
It needed a campaign that would encourage the use of this tools in a fun,lightheated way that players would notice and engage in.
It enlisted the help of the cubaka agency which designed an unorthodox campaign that reframed the problem into one more relatable and undeniably eye catching.
 
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