IGT and Sony Pictures Television have agreed to a ten-year licensing deal. IGT will receive exclusive rights to the Wheel of Fortune brand across gaming, lottery, iGaming, and iLottery as a result of the new collaboration. Additionally, IGT will own non-exclusive rights to the distribution of Wheel of Fortune materials to free-to-play social casinos. The agreement will be in effect from 2025 to 2034. IGT announced a second 10-year arrangement this year, this time with the National Lottery in Malta, and signed a multi-year agreement with the Santa Ana Star Casino Hotel in New Mexico.