In keeping with the low-risk, high-reward happy escapism that is typically associated with lottery games, the activation honored the Illinois Lottery's 50th anniversary. Chicagoans got to experience what the Lottery has been all about since 1974, whether they stopped by for a quick picture op or an afternoon of winning prizes and good vibes.
The campaign is still active through July 31st on a number of media platforms, including YouTube, Snapchat, Meta, Digital OOH, and broadcast.
The campaign is still active through July 31st on a number of media platforms, including YouTube, Snapchat, Meta, Digital OOH, and broadcast.