With the issue of excessive gambling now reaching unprecedented levels in Irish society, Bonfire has initiated a fresh initiative for Turas, the charitable counseling service that provides complimentary assistance to individuals affected by gambling. The initiative, scheduled to appear on out-of-home advertisements, radio, and social media platforms, emphasizes the fact that problem gambling can be incredibly detrimental, causing devastation to families, relationships, careers, and finances. According to a recent study conducted by ESRI, it was estimated that 1-in-30 adults in Ireland experience problem gambling, which is ten times higher than previously believed. The positive news is that Turas offers constructive and non-judgmental support to those in need.