Thursday's news release revealed that Penn will allow the Levy family to run theScore as a stand-alone business in Toronto.
The companies believe that the user experience will become greatly improved. It will include a focus on emerging technology such as live in-game betting.
A report from Tampa Bay Journal Business detailed theScore’s past 10-15 years:
TheScore transitioned into its role as a digital-based outlet in 2012 when it sold its broadcast business to Rogers Communications for $167 million. It built a sports gaming and media division and attempted to leverage its mobile app user base into a competitive sports betting business. The company launched theScore Bet app for mobile wagers in 2019, and this year made its debut on the Nasdaq.
While discussing theScore’s future last March, Chris Lencheski, the chairman of private equity consulting company Phoenicia Lencheski, warned the dollar average to acquire a new customer would begin to weigh on firms with little capital and would drive acquisitions and mergers over the next 24- to 48 months.
Score Media and Gaming estimates its home market can grow to $5.4 billion, and the Ontario market alone could reach $2.1 billion by 2025. According to Bloomberg, Canadians place over $7 billion in illegal wagers since sporting gambling in the country is mainly limited to horse racing.
The companies believe that the user experience will become greatly improved. It will include a focus on emerging technology such as live in-game betting.
A report from Tampa Bay Journal Business detailed theScore’s past 10-15 years:
TheScore transitioned into its role as a digital-based outlet in 2012 when it sold its broadcast business to Rogers Communications for $167 million. It built a sports gaming and media division and attempted to leverage its mobile app user base into a competitive sports betting business. The company launched theScore Bet app for mobile wagers in 2019, and this year made its debut on the Nasdaq.
While discussing theScore’s future last March, Chris Lencheski, the chairman of private equity consulting company Phoenicia Lencheski, warned the dollar average to acquire a new customer would begin to weigh on firms with little capital and would drive acquisitions and mergers over the next 24- to 48 months.
Score Media and Gaming estimates its home market can grow to $5.4 billion, and the Ontario market alone could reach $2.1 billion by 2025. According to Bloomberg, Canadians place over $7 billion in illegal wagers since sporting gambling in the country is mainly limited to horse racing.
