In November Colorado saw a surge in sports betting, with a record $608.5 million handled, up 10.1% YoY. Despite this, operators only held 4.7%, resulting in a $28.6 million revenue, a 24% YoY decrease.
The low hold rate led to a monthly revenue drop of 39%. Operators netted $13.6 million, indicating over $14 million in promotional credits, possibly linked to the ESPN BET launch.
Notably NFL and NBA bets dominated, comprising nearly half of all wagers.
The low hold rate led to a monthly revenue drop of 39%. Operators netted $13.6 million, indicating over $14 million in promotional credits, possibly linked to the ESPN BET launch.
Notably NFL and NBA bets dominated, comprising nearly half of all wagers.