India gambling watchdog urges members to adopt new standards

The first set of responsible advertising guidelines pertaining to the promotion of "real-money gaming" has been released by the Advertising Standards Council of India.

The non-governmental organization has cautioned its members about promoting real money games, an advertising segment that the watchdog considers high-risk.

The 28 autonomous state governments of India will ultimately decide how to regulate and legalize games, according to the Advertising Standards Council of India, which maintains that its guidelines are designed to create a safe and logical framework for advertisers to adhere to when promoting real money games.

 

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The Advertising Standards Council of India (ASCI) has introduced its first set of responsible advertising guidelines for real-money gaming. These guidelines aim to help advertisers promote such games safely and logically, while minimizing risks. ASCI has warned that real-money gaming is considered a high-risk sector, and it expects its members to follow these new standards. The final regulation and legalization of these games will be determined by the 28 autonomous state governments in India. The guidelines provide a structured approach to ensure responsible marketing in this industry.