Inspired Entertainment extends alliance with Paddy Power via new deal

Inspired Entertainment has signed a long-term extension to its deal with Paddy Power. The new agreement will see the deal run past the 12-year mark, with the former providing its content and solutions to Paddy Power. Furthermore, as part of the deal, Inspired will provide its services and products to Paddy Power’s UK and Ireland network, including all its over 600 betting shops. The news comes shortly after Paddy Power also extended its decade-long agreement with Playtech, meaning Playtech remains the exclusive provider of Self Betting Terminals for Paddy Power’s machines in Ireland & the UK.