International Basketball Federation joins forces with J9

J9, a sports betting and gaming company based in the Philippines, has been named the International Basketball Federation's new global partner through 2024.


With globalization as a "key focus," J9 will use the International Basketball Federation's platform to increase brand awareness among basketball fans and events around the world. It will also use the governing body's domain to advertise basketball-related CSR initiatives through its J9.basketball portal.

 

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J9, a sports betting and gaming company from the Philippines, has been named the global partner of the International Basketball Federation (FIBA) through 2024. With a focus on globalization, J9 will leverage FIBA's platform to boost brand recognition among basketball fans worldwide. Additionally, it plans to promote basketball-related corporate social responsibility initiatives via its J9.basketball portal.