Interwetten assigns former Nigerian footballer as brand ambassador

After hiring former Premier League player Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador, DACH bookmaker Interwetten will increase brand awareness in Nigeria.Yakubu will serve as the brand's representative in Nigeria and be incorporated into all print and online marketing initiatives for the betting company.In order to expand the DACH bookmaker's presence "beyond its home market comforts," Interwetten announced its entry into the Nigerian sports betting market during Q1 trading.