Italian football authorities call for suspension of betting sponsorship ban

To help the sports industry recover lost revenue, the Italian Football Federation has argued that the nation's ban on betting sponsorship and advertising should be temporarily lifted.

The Italian government's decision to outlaw advertising has resulted in the prohibition of all forms of commercial marketing, including influencer marketing, product placements, and the distribution of branded goods.

Even so, Italian football teams have been able to make agreements with businesses in other markets outside of Italy, and any agreements made before the policy went into effect were permitted to come to their mutually beneficial ends.

 

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The Italian Football Federation has requested a temporary lift on the country's ban on betting sponsorship and advertising to aid the sports industry’s recovery from lost revenue. The ban, which includes restrictions on influencer marketing, product placements, and branded goods, has significantly impacted football clubs' financial situations. However, Italian teams can still form partnerships with foreign businesses, and agreements made prior to the ban are allowed to run their course. The request for the ban's temporary suspension aims to help mitigate financial challenges caused by the loss of sponsorship deals.

 

[Mi Rey]

Italian football authorities are pushing for a suspension of the betting sponsorship ban. This comes after a recent scandal involving several top Italian players, including Sandro Tonali and Nicolo Fagioli, who were found guilty of breaching betting rules ¹. The players received bans, with Tonali getting a 10-month suspension, and Fagioli receiving a seven-month ban .

The Italian football authorities' call for suspension is likely due to the significant revenue generated from betting sponsorships. Serie A, Italy's top league, has several lucrative deals with gambling companies, including a $4.7 million sponsorship deal with 1XBET .

However, the scandal has raised concerns about the influence of gambling in football and the potential harm it can cause to players and fans. Many argue that the bans handed out to the players are too lenient and that the authorities should prioritize helping players recover from addiction rather than imposing harsh penalties .