K8 becomes betting sponsor of Atletico Madrid

K8, an Asian bookmaker, has agreed to sponsor Atletico Madrid for two seasons.

An LED and Cam Carpet digital overlay system installed at the Riyadh Air Metropolitano will "prominently feature" the company's branding, making it the official Asian betting partner of the La Liga team.

Additionally, K8 announced that it will "share the exciting moments of the club" with Asian fans via the league's regional broadcasters.

 

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Asian bookmaker K8 has entered a two-season sponsorship with Atlético Madrid, becoming the official Asian betting partner for the La Liga team. Their branding will be highly visible through LED and digital overlays at the Estadio Metropolitano. Additionally, K8 plans to bring the excitement of Atlético's games to Asian audiences by sharing key moments through the region's broadcasting networks.