Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan and Betano. The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, Kaizen marketing and web development teams will be supported by LeanConvert optimisation experts and ‘martech tools’, providing deeper data and actionable insights, amplifying customer conversion across its digital portfolio.