Kambi and Colombia's Corredor Empresarial S.A. have extended their long-term sportsbook relationship. When the sports betting industry was legalized in Colombia in 2017, Kambi and BetPlay's operator, Corredor Empresarial S.A., signed their original partnership agreement. Since that time, BetPlay has used Kambi technology and services, including Kambi's Bet Builder product, to run its sportsbook.Kambi will keep assisting BetPlay as it penetrates more Latin American marketplaces. The National Basketball Association (NBA) named BetPlay as their official betting partner in Colombia last year. Included in this was special NBA material presented on BetPlay's platforms, For Colombian fans, BetPlay also provided highlights of previous NBA games on its sites.