Kambi's Tribal Sports Betting Report 2024 reveals a significant surge in betting handle among its tribal partners in North America, soaring by 128% from 2022 to 2023.
Factors like the rising interest in sports contributed to this rise, with March Madness and NBA Playoffs witnessing substantial spikes.
Basketball dominated betting activity, with 44% of the handle, showcasing tribal operators' prowess in engaging bettors.
Factors like the rising interest in sports contributed to this rise, with March Madness and NBA Playoffs witnessing substantial spikes.
Basketball dominated betting activity, with 44% of the handle, showcasing tribal operators' prowess in engaging bettors.