Although Twitch continues to dominate the streaming business by a wide margin, rivalry to dethrone Amazon is heating up. As the streaming battles rage on, rival Kick is gaining ground, thanks in part to its support for gambling content. As profitable and vital as casino content is to streaming platforms, content providers across the board must be ready to adapt. Legislators and authorities are increasingly scrutinizing everything from Kick to TikTok, and the days of nearly unrestricted rule over online content are coming to an end.