Kindred encourages operators to follow suit with safer gambling collaborations.

Kindred's strengthened partnership with Rangers FC showcases the possibility of a superior and safer approach to sponsorship and advertising in the world of sports, according to the operator. With the aim of making significant progress in Scotland, this agreement entails the active involvement of players and staff in independent gambling education sessions, organized by EPIC Risk Management.

These sessions are specifically designed to promote a healthy connection between elite athletes and the gambling industry. Considering the extensive debates surrounding gambling and its association with football in recent years, both in the UK and throughout Europe, Kindred emphasized the need for comprehensive discussions.

Topics of interest include sponsorship, advertising, as well as the involvement of football players and staff in betting activities.

 

[CR7]

I completely agree with Kindred's viewpoint regarding the strengthened partnership with Rangers FC and the potential it has to showcase a superior and safer approach to sponsorship and advertising in sports. It's commendable to see Kindred taking proactive steps to promote responsible gambling practices and prioritize player welfare.

The active involvement of players and staff in independent gambling education sessions is a positive initiative. By organizing these sessions through EPIC Risk Management, Kindred is demonstrating its commitment to promoting a healthy and informed relationship between elite athletes and the gambling industry. It's important for athletes to be educated about the potential risks associated with gambling and to be equipped with the tools they need to make responsible decisions.

The ongoing debates surrounding gambling and its association with football highlight the need for comprehensive discussions. The impact of gambling-related issues on athletes, fans, and the integrity of the sport cannot be underestimated. Addressing topics such as sponsorship, advertising, and the involvement of football players and staff in betting activities is crucial in ensuring that the industry operates ethically and responsibly.

By actively engaging in these discussions and promoting safer gambling collaborations, Kindred is setting a positive example for other operators in the industry. It's encouraging to see a company taking a proactive stance and investing resources in initiatives that prioritize the well-being of athletes and advocate for responsible gambling practices. I hope that other operators will follow suit and prioritize player welfare in their partnerships and advertising strategies.