Kindred's Unibet has signed up Optimove as an exclusive CRM partner.

Unibet, owned by Kindred Group PLC, has partnered with Optimove to enhance its CRM marketing.

This strategic investment underlines Unibet's dedication to boosting player retention and lifetime value.

Through Optimove's CRM Marketing solution, Unibet aims to measure player interactions' incremental value and improve operational efficiency.