Kambi Group's AI-based trading division, Tzeract, has partnered with European operator Kwiff to introduce its "Bet Builder" product into Kwiff's sportsbook.
Initially focused on football, the partnership aims to enhance betting options for the Euro 2024 tournament.
Future expansions will include other sports, improving the user experience and boosting innovation.
Initially focused on football, the partnership aims to enhance betting options for the Euro 2024 tournament.
Future expansions will include other sports, improving the user experience and boosting innovation.