Ladbrokes, one of the Entain brands, is the first operator to experience the consequences of the new UK Advertising Standards Authority’s laws. The law is related to the ads that have a “strong appeal” to children.
The banned ad features many famous Premier League footballers. The ad was launched in October when the company shared a video reel of footballers Philippe Coutinho, Jesse Lingard, and Kalidou Koulibaly on Twitter. The video has been followed by the words: “Can these big summer signings make the question marks over their performances go away?”
The banned ad features many famous Premier League footballers. The ad was launched in October when the company shared a video reel of footballers Philippe Coutinho, Jesse Lingard, and Kalidou Koulibaly on Twitter. The video has been followed by the words: “Can these big summer signings make the question marks over their performances go away?”