Through a smartphone app that doubles as a baby monitor, advertisements for bookie Ladbrokes are shown to "tired parents".
In response, activists have demanded immediate action to change gambling advertising rules, which have so far been excluded from proposals for restructuring the regulation of £ 11 billion industry.
Before displaying the industry-wide message, “take time to think” is shown which is to encourage safe gambling, and the advertising offered a "£30 welcome bonus".
Since the app was a "home monitoring camera" and did not intend to be used by minors, Entain claimed that the advertisement did not violate its policies.
In response, activists have demanded immediate action to change gambling advertising rules, which have so far been excluded from proposals for restructuring the regulation of £ 11 billion industry.
Before displaying the industry-wide message, “take time to think” is shown which is to encourage safe gambling, and the advertising offered a "£30 welcome bonus".
Since the app was a "home monitoring camera" and did not intend to be used by minors, Entain claimed that the advertisement did not violate its policies.