Ladbrokes hires Neverland for new advertising campaign

Ladbrokes has hired Neverland, a London-based brand development firm, to create its national advertising campaign for a football tournament this summer.

In order to make sure the bookmaker gets the most coverage and brand exposure during a crucial trading time for established sports betting companies, Neverland will collaborate with BBH London, Ladbrokes' principal creative agency.

Ladbrokes has launched its "The One" campaign during the Cheltenham Festival as part of a softer strategy to market its heritage brand to a wider range of UK consumers under the direction of BBH London.

 

[gwolf666]

Ladbrokes has partnered with Neverland, a London-based brand development firm, to create a national advertising campaign for a major football tournament this summer. The campaign is designed to boost brand exposure during a key trading period for sports betting companies. Neverland will work alongside BBH London, Ladbrokes' primary creative agency, to maximize the bookmaker's coverage. Additionally, Ladbrokes has launched the "The One" campaign during the Cheltenham Festival, aiming to refresh its heritage brand and appeal to a broader audience in the UK.