The Ultimate Fighting Championship and Ladbrokes have agreed to a regional sponsorship deal for Australia and New Zealand. Under the terms of the two-year agreement, Ladbrokes will have prominent branding in the Octagon and on UFC television in both nations. Ladbrokes will also sign ambassadorial contracts with UFC fighters in order to produce unique content and run fan promotions.
In line with Entain's goals in the area, Ladbrokes wants to use the UFC's enduring appeal to produce unique content and fan promotions.
In line with Entain's goals in the area, Ladbrokes wants to use the UFC's enduring appeal to produce unique content and fan promotions.