The average age of those getting their entertainment fix continues to fall, while visitor numbers from different ethnicities is on the rise. So how is the city and its casinos adapting to meet the different needs of its changing clientele?
As visitors to Las Vegas continue to get younger and more diverse, it appears casino resorts have figured out how to lure their future generation of customers.
The Las Vegas casino industry has faced a lot of questions and concerns in recent years about what will happen as casino patrons age and whether younger patrons would replace them.
The answer to that question so far is yes as Nevada, led by the Las Vegas Strip, posted record gaming revenue in 2021 and again in 2022. The question is, can that continue or will Las Vegas casinos need to evolve more?
Las Vegas began focusing more on increasing revenue streams beyond gaming in the early 1990s with a greater focus on entertainment, food and other amenities such as retail, nightclubs and resort swimming pools.
The average visitor age has steadily come down since then. In 2022, it stood at 40.7, down from 43.2 in 2021, according to the latest visitor profile survey released by the Las Vegas Convention and Visitors Authority (LVCVA).
According to Oliver Lovat, CEO of the Denstone Group, who tracks visitation, the average age of visitors to Las Vegas was as high as 49.2 in 2010.
As visitors to Las Vegas continue to get younger and more diverse, it appears casino resorts have figured out how to lure their future generation of customers.
The Las Vegas casino industry has faced a lot of questions and concerns in recent years about what will happen as casino patrons age and whether younger patrons would replace them.
The answer to that question so far is yes as Nevada, led by the Las Vegas Strip, posted record gaming revenue in 2021 and again in 2022. The question is, can that continue or will Las Vegas casinos need to evolve more?
Las Vegas began focusing more on increasing revenue streams beyond gaming in the early 1990s with a greater focus on entertainment, food and other amenities such as retail, nightclubs and resort swimming pools.
The average visitor age has steadily come down since then. In 2022, it stood at 40.7, down from 43.2 in 2021, according to the latest visitor profile survey released by the Las Vegas Convention and Visitors Authority (LVCVA).
According to Oliver Lovat, CEO of the Denstone Group, who tracks visitation, the average age of visitors to Las Vegas was as high as 49.2 in 2010.
