Liga Stavok secures deal with the National Hockey League

For the first time, the US ice hockey league has established a regional betting agreement in Russia and the CIS: Liga Stavok has joined the National Hockey League as an official betting partner.

In addition to gaining access to various media assets, including unique digital, social, and email marketing campaigns, these marks and logos will be used to develop "authentic NHL fan and consumer marketing programs" as the NHL's official sportsbook partner in Russia and the CIS region. The goal is to increase brand awareness and customer acquisition.

 

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The National Hockey League (NHL) has signed its first regional betting agreement in Russia and the CIS, partnering with Liga Stavok as its official sportsbook. The collaboration grants Liga Stavok access to NHL logos and media assets to create targeted marketing programs. This includes digital, social, and email campaigns designed to enhance NHL fan engagement, boost brand awareness, and attract new customers in the region. The deal underscores the NHL's strategy to expand its presence in global markets.