Dimitar Berbatov, a former Manchester United player, and LiveScore are collaborating to urge supporters to take "Extra Added Time" for their mental well-being. Throughout November, LiveScore will donate £250 to charity for each significant Premier League moment that is streamed through its app after the 90th minute. The "Extra Added Time" campaign is in line with the major football leagues' recent trend of more added time. Premier League games have accounted for 38% more play during the 2023–24 season, with an average length of 101 minutes and 42 seconds.
LiveScore appoints former Manchester United striker as brand ambassador
- Thread starter Lazza
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That's a fantastic initiative by Dimitar Berbatov and LiveScore! The "Extra Added Time" campaign not only highlights the increased playtime in Premier League matches but also promotes mental well-being through meaningful contributions to charity. It's great to see sports being leveraged to support important causes while encouraging fans to engage more with the game.
It’s fantastic to see a prominent player like Dimitar Berbatov team up with LiveScore for the "Extra Added Time" campaign, especially with a focus on mental well-being. By encouraging fans to engage with moments after the 90th minute, the initiative not only highlights the growing trend of extended playtime in Premier League matches but also supports charity. With more play time in the 2023–24 season, the campaign is a timely reminder to take a pause for mental health while contributing to a good cause.