Havas New York has unveiled a new Digital Scratch ticket campaign on Lotto.com. This campaign is in line with the company's December 2022 launch of Digital Scratch tickets, which sought to update the conventional paper scratch ticket experience.
The goal of the new campaign, which expands on the brand's previous "Welcome to Winever" campaign, is to provide a distinctive viewpoint by turning generally unfortunate circumstances into fortunate ones.
The goal of the new campaign, which expands on the brand's previous "Welcome to Winever" campaign, is to provide a distinctive viewpoint by turning generally unfortunate circumstances into fortunate ones.
