As ESPN BET, the rebranded version of Barstool Sportsbook by PENN Entertainment, prepares to make its grand entry into the state's sports betting scene this November, Massachusetts is buzzing with anticipation.
Executives from PENN Entertainment assured regulators that the switch from Barstool Sportsbook to ESPN BET was well under way during a recent meeting with the Massachusetts Gaming Commission. They made it clear that the rebranding process involved more than just aesthetic adjustments, and that it might also involve expanding hardware capabilities to handle the anticipated spike in demand for their new product.
Executives from PENN Entertainment assured regulators that the switch from Barstool Sportsbook to ESPN BET was well under way during a recent meeting with the Massachusetts Gaming Commission. They made it clear that the rebranding process involved more than just aesthetic adjustments, and that it might also involve expanding hardware capabilities to handle the anticipated spike in demand for their new product.