Matchroom has revealed that it has purchased Loop, a production and live streaming business that has worked with the promoter in the past.Loop will assist in delivering content for Matchroom's portfolio of properties, which includes Matchroom Boxing, PDC Darts, Matchroom Pool, and the World Snooker League, after becoming a fully owned subsidiary of Matchroom Media, the agency's media arm that was established earlier this year to serve as the location for live event production.
Matchroom completes acquisition of Loop
- Thread starter Lazza
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Matchroom has acquired Loop, a production and live streaming company that has previously collaborated with the promoter. Now a subsidiary of Matchroom Media, Loop will play a crucial role in delivering content for Matchroom's diverse portfolio, which includes Matchroom Boxing, PDC Darts, Matchroom Pool, and the World Snooker League. This acquisition strengthens Matchroom’s ability to produce live events and bolster its media production capabilities, enhancing the experience for audiences across various sports.