"Legends of Play" is the moniker of Mecca Bingo's latest integrated marketing campaign. This project, created by The Mission Group, intends to increase market share and brand awareness in the UK.The humorous campaign, which launched today, uses Mecca's history as the UK's oldest bingo brand to establish the company as a reliable option for both novice and experienced bingo players.Axiom, 360 Media, ITV, Media 15, and Sky are just a few of the TV networks that will air Legends of Play.