NeoGames Agrees to Supercharge PlayLive! Online Casino

The brand in Pennsylvania will benefit from solutions that are proven to boost customer engagement, retention and player value.

The leading provider of solutions and content for the online gambling industry, powering iGaming and iLottery operators, NeoGames, confirmed that its subsidiary, Aspire Global Limited, will power the operations of The Cordish Companies’ PlayLive! Online Casino in Pennsylvania. Details regarding the new collaboration emerged Tuesday and see Aspire deliver its leading technology and solutions, supercharging the Play Live! Online Casino brand.

Per the terms of the new deal, NeoGames agreed to supply its leading player account management (PAM) system, as well as CRM, Data Analytics and Aggregation products. Under the terms of the new collaboration, Play Live! Online Casino will transition to those solutions at some point next year. Thanks to the new deal, the brand will benefit from NeoGames’ leading solutions that have already proven their effectiveness and scalability by going live in more than 20 US states.
 
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