Netflix inks deal with Light & Wonder for Squid Game slot

Through a collaboration with Light & Wonder, a renowned producer and distributor of slot machines, Netflix today unveiled its first branding agreement for the American gaming sector.


After selling off its lottery and sports betting businesses to concentrate on its casino gaming units, Light & Wonder, formerly Scientific Games until its March 2022 rebranding, recently signed a deal with Netflix to capitalize on the Squid Game series title.

The characters in the survival drama Squid Game compete in kid's games with life-or-death risks in an effort to win a US$33.7 million prize.

 

[MiaLuca]

By taking advantage of the widespread appeal of Squid Game, this collaboration unveils fresh prospects for inventive and immersive slot machine encounters. It demonstrates the ever-changing realm of amusement and the ability for hit shows and series to expand their influence across diverse entertainment avenues, such as the gaming sector.